QR codes are mini links that can take you to literally anything! Apps, websites, specific pages on your website, social media, galleries, videos, your email. You simply take a photo of it with your camera and it whisks you away. I posted two photos, one with a QR code to Rose Co Bowtique's website and the second is all their links!
Branded QR codes are becoming the hot new thing! It's a great way to go touchless when you're in person. It also makes checking out, shopping, and social media check ins quicker.