Product photography is one of the most important things you can do to ensure your products are given the best chance at converting your audience into your customers. Great photos ensure your brand is being carried the way you like, as well. It shows your effort and quality. Quality photos are generally equated with quality products and that goes the same for poor quality photos.
I recently took a few product photography courses and am so excited to share what I learned!
Perception is everything. You control how your products are perceived. High quality photos equate to high quality products.
Use real products or Invest in realistic mock ups. Real images are so important for conversion! Turn your audience or "watchers" into customers.
Ensure your images are branded. Use your brand colors, logo, or elements so your customers can easily identify that the product is yours! Pinterest is a great resource for creating mood boards to help keep you branded!